TikTok is introducing a updated setting that permits them to reduce the volume of artificial intelligence-produced content appearing in their timelines. This initiative comes as the company revealed that it currently hosts more than 1 bn AI-generated clips.
Trial and Implementation
The update is in a pilot phase over the following weeks before a full-scale release. This advancement comes amid a rise in content created by AI, fueled by emerging content generation software.
The Broader AI Trend
Studies have shown that nearly 10% of the quickest rising content creators on a competing service exclusively feature content made by AI. A significant portion of this output is deemed “AI slop”, a label for substandard, bulk-generated content that is often nonsensical or bizarre.
Our research shows that a lot of users like content produced via AI tools, from AI artwork to educational videos, and we aim to offer the community the power to increase or decrease of that, depending on their own likes,” said a spokesperson.
Scale of AI Content
TikTok announced that there are currently 1.3 billion videos on its network identified as made with AI. Overall, in excess of 100 mn videos are submitted to the app every day, making clips made by AI a relatively small part of its total content library.
User Control Features
Users will be in a position to decrease or raise the amount of artificial media they watch by accessing the topic control option in the platform and picking “AI-generated content”. Additional categories that can already be controlled under the tool encompass politics, fashion, aesthetics, and dance.
AI Disclosure Rules
TikTok’s guidelines mandate creators to label lifelike AI-made content, and it bans harmful fake videos of celebrities or critical incidents. Any realistic AI-generated clip that is unmarked can be deleted under its community policies.
Furthermore, the service will now add an AI-generated watermark to content made using its built-in AI features, or flagged by an cross-platform project for spotting content made by AI. This measure is designed to deter users from attempting to bypass the labeling process.
Educational Initiatives
TikTok is furthermore launching a $2m awareness program for experts and groups to produce informative material about ethical AI use. This program will benefit educational bodies dedicated to teaching programming and robotics.
Moderation Strategy
TikTok has supported its moderation strategy, following debate over proposals to cut jobs for hundreds of content moderators in Britain. TikTok is set to eliminate hundreds of positions in its content moderation team in London, with worker representatives and digital protection specialists expressing worry that people are being substituted by AI moderation.
A trust and safety lead explained that human moderation would remain essential, but automated tools can safeguard staff by filtering out the most distressing content prior to it has to be seen by humans. The platform stated a notable drop in disturbing and violent content handled by content reviewers over the last 12 months due to reliance on its automated systems.
It is vital to combine people and machines to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to minimize viewing of unsafe media as swiftly, which is the area in which a extensive automated help is really helping us operate efficiently.”
